What is the average age of Chinese Lamborghini owners?

36 years old is the average age of Lamborghini owners in China.

In fact, before Lamborghini officially delivered the SUV model Uri, this average age was even younger.

Don't be too envious, this is the power of the father.

The whole of 2019, Lamborghini sold 750 cars in China, and this number was only 342 in 2018. Most of the doubling sales data comes from the Uri, about 80% of Uri owners are buying Lamborghini products for the first time.

In a sense, Uri is indeed a perfect super luxury brand SUV, not like Lamborghini other supercars as difficult to control, but also did not lose the Lamborghini brand gene of the grumpy performance, more importantly, or the design of the car is still very Lamborghini, highly recognizable.

In fact, for super luxury brands like Lamborghini, there are many ways to increase sales and harvest more rich people, the SUV model is one, the effect is immediate, the pure electric model is also one, in China like Beijing and Shanghai have license plate restrictions super large cities are also effective. Even more can be used without too much R & D investment, directly to their previous models for a lower performance engine, not only better meet the displacement standards, but also directly reduce the cost and price, lower the purchase threshold, consumers naturally more.

But in fact, Lamborghini does not want to do so.

Last week I had the opportunity to interview Mr. Francesco Scardaoni, executive general manager of Lamborghini Chinese mainland, Hong Kong and Macau, to talk about Lamborghini's views on pure electric sports cars, and in the face of increasingly stringent emission standards, whether it will still adhere to the large-displacement naturally aspirated engine, and whether more models will be produced after the SUV models have achieved more sales in the incremental market.