Commercial exhibition hall space design
project background
The customer is the home brand city exhibition hall. The original venue display is average, the focus is not prominent, and the customer lacks guidance after entering the store. The goal of this renovation is very specific: to improve the stay time, strengthen the memory point of the explosion, and facilitate the sales explanation.
Design method
We divide the exhibition hall into brand perception areas, the main promotion areas of the explosion, the scene experience areas and the transaction negotiation areas. The moving line adopts "ring + node stay", so that customers can naturally go to the front of the key products. Lighting is allocated according to the product level, and the main promotion is given higher illumination and independent booths.
Landing points
- Entrance 3 seconds to establish brand identity
- Star product independent island, avoid being submerged
- Scene to put the field, help customers imagine the effect of going home
- The negotiation area is quiet but not separated from the exhibition area
- Materials and QR code points are unified, which is convenient for following up clues
Effect review
The average stay time is improved after the transformation, and the sales feedback is "more smooth". During weekend activities, the bearing capacity of the venue is better, and the explosion area naturally forms a queuing clock in point, which indirectly drives the attention of surrounding related products.
Commercial space design is not only good-looking, but also serves the transaction path. If you have an exhibition hall or store plane, you can send us a version of dynamic diagnosis.
